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LinkedIn Basics

LinkedIn has always been a business-oriented social networking site. So it’s a natural place to set up shop and create a presence in order to connect with other businesses. It helps you to keep in...

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Avoiding a Multi-Channel Marketing Meltdown

There is no doubt that more and more companies in the print industry are looking to expand their services to include additional marketing channels. Certainly, some have been doing that for many years,...

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Jell-O, Healthcare and the New Normal

Running a hospital or healthcare practice is already labor and capital intensive, highly regulated and impenetrably complex. The Affordable Care Act and the growing trend toward consumerism has added...

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